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Behind Black Rifle coffee, the 'anti-hipster' answer to Starbucks' 'latte liberals' says sales are surging


Black Rifle Coffee Company wants to be the Starbucks for conservatives. Evan Hafer, the founder and CEO of Black Rifle Coffee Company, recently told The New York Times he founded BRCC has a “pro-military, pro-law enforcement and anti-hipster” company. He and two other veterans run the business and …

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